Marketing and Outreach for

Your Information Literacy Program

What does this really mean?

• Get involved

• Join committees or groups within your organization

• Learn people’s names (outside your department, know the dean, principal, president, chairman of the board, as well as the secretaries, assistants, aides and pages)

• Attend meetings and speak up if you (and/or IL) can help

• Follow through and follow through quickly

Remember this will be the response of some of your target users and stakeholders:

• I don’t know who you are

• I don’t know your organization

• I don’t know what you do

• I don’t know what this will do for me

• I don’t know your jargon

• I don’t know your reputation

• Now what was it that you wanted to sell me?

Programming: Things to consider when you want to add or change something

• Get the right people involved:
  • both people you want to work with and people that must be involved
  • higher-ups that will give necessary approval,
  • anyone whose territory your project will involve
•  Remember that you may have to smooth ruffled feathers and soothe bruised egos – be diplomatic
• Is it necessary? Is there a need?  Document that this is before starting
• Keep track of the process, you may need to duplicate it later!
• Be prepared for it to take a longer time than you anticipated.

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